Like a glider, Aerosan only needed a small impulse to take off. That initial effort allowed him to fly nearby and reach warm airs to extend his journey a little further, writing thousands of logs. Flying to the future requires a change of coordinates, it requires finding the True North, creating a fuselage that allows the weight of its essence to be transported as a brand to move and adapt to different,, environments, to strange skies full of challenging opportunities
And that is another reason to redesign its image, make it more aerodynamic, evolved and empathic with its strategic allies, who will feel undefined with it in their purpose of extending their beds and face imposing challenges. Those who barely discover it will perceive it as agile and modern; Those who already know her and work with her will understand that a renovated ship has begun a great journey or in other words, that a new brand culture started.